The Playground | Digital Marketing for Heart-Led Business Owners

Stop Feeling Lost in Your Marketing.
Find Your Way Back to Joy.

You started this business to help families and create a life you love. But somewhere along the way, the marketing took over. What if there was a gentler way?

Carla Lett

Hi, I'm Carla

Founder of MyBump2Baby and creator of The Playground – a sanctuary for heart-led business owners who want to market with authenticity and joy.

I Know Because I've Been There…

2016. Kitchen table. 2am. Tears streaming down my face.

George sleeping upstairs after his traumatic premature birth. I'd just launched MyBump2Baby, convinced that if I just worked harder, it would work.

It didn't. I felt like a failure as a mum AND as a business owner.

That's when everything changed. I stopped trying to do everything and started focusing on what actually mattered.

The result? MyBump2Baby now serves 300,000+ families monthly, and I've built a multi-six figure business from my kitchen table.

I created The Playground because I believe you can build a thriving business without sacrificing your peace of mind.

Is This You?

You pour your heart into your work, but struggle to put yourself "out there."
You feel guilty charging what you're worth because you just want to help people.
You see other businesses using aggressive marketing tactics and think, "That's just not me."
You feel overwhelmed by the tech and just want someone to show you the simple, effective way.
You crave connection with other business owners who lead with their hearts.

Imagine a Different Reality…

Instead of This…

Feeling overwhelmed by your to-do list
Posting on social media and hearing crickets
Feeling guilty about selling
Trying to figure it all out alone
Working all hours of the day

You Could Have This…

A clear, simple plan for your marketing each month
Creating content that genuinely connects and attracts clients
Confidently offering your services because you know their value
A community of heart-led business owners cheering you on
More time and freedom to be present with your family

Introducing The Playground

The Playground is more than a membership. It's a supportive space where you get the strategy, tools, and community to grow your business in a way that feels good.

The Play to Profit Success Path

A simple, 5-stage framework that takes you from feeling lost to feeling confident in your marketing.

Gentle Marketing Courses

Getting Found on Google (SEO), Blogging for Business, How to Create a Digital Course in 6 Weeks, Instagram for Beginners, plus a full library of bite-sized training about getting visible and connecting with more parents.

Done-for-You Templates

Email scripts, social media posts, and more – all written with a nurturing, connective tone.

Monthly Masterclasses

Learn from me and industry experts, keeping you ahead of the curve in digital marketing.

Private Community

A beautiful, kind and caring community with accountability, social media support, and collaboration opportunities.

Monthly Content Packs

30 days of ready-to-use social posts, email templates, and seasonal campaigns.

Real Stories from Real Members

Hear from heart-led business owners just like you who've found their way back to joy in The Playground.

Emma

By Your Side Doula

Flic Tyrer

Creating Dreams Sleep Solutions

Lisa Hanna

Pregnancy, Birth & Beyond

Kelly Puttock

Sparkle Nights Sleep Consultant

Jade

Postnatal Doula

Suzanne

Chat & Play Speech and Language

Cate Hope

Peaceful Nights Sleep Consultant

Amanda

North Star Nurture

Choose Your Path

The First Step

Gentle support, month by month

£35/month
  • The Play to Profit Success Path
  • Monthly Masterclasses with Industry Experts
  • Private Community
  • Done-for-You Templates
  • Monthly Content Packs
Take Your First Step
MOST POPULAR

The Committed Journey

Deeper connection, bigger transformation

£297/year
Save £123! Like getting 3 months free
  • Everything in The First Step
  • 12 Months Full Access
  • 12 Months MyBump2Baby Directory Listing
  • Priority Support
  • Exclusive Annual Member Resources
Commit to Your Journey

The Forever Family

Your business sanctuary, for life

£444 one-time
Includes 1:1 Power Hour (£197 value!)
  • Everything in The Committed Journey
  • LIFETIME Access - Never pay again
  • All future courses & content included
  • 1:1 Power Hour Strategy Session with Carla
  • Exclusive Lifetime Member Community
  • Protected from all future price increases
Join the Forever Family

What Our Members Say

"It feels like your own tribe – and that reassurance is priceless."

— Catherine Hope, Peaceful Night Sleep Consultancy

"I love this group and no longer feel alone at the start of my new little business 💕"

— Doula Pippa

"You've both been amazing and it's so clear to see that you both CARE about allll of your clients so much making us feel like your VIPs 🥰"

— Playground Member

"I've never been so confident in my business."

— Kelly Puttock, Sparkle Nights Sleep Consultant

"Loving the community and support! 💗💗"

— Peace of the Moon

"Honestly can't fault the support that Carla gives! She's so full of energy and exudes positive vibes!!"

— CD Hypnotherapy

Frequently Asked Questions

I'm not tech-savvy at all. Is this for me?
Absolutely. Everything is broken down into simple, step-by-step videos. If you can use Facebook, you can use The Playground. We focus on simple, effective tools, not complicated tech.
I'm worried I won't have time.
The Playground is designed to SAVE you time. Even just 1-2 hours a week is enough to make progress. The goal is to give you back your time, not take more of it.
I hate feeling "salesy." Will I have to do that?
Never. We teach "invitational marketing." It's all about building genuine relationships and inviting people to work with you when the time is right. No pushy tactics, ever.
What if I'm just starting out?
Perfect. You'll be building your business on a solid, heart-led foundation from day one, avoiding all the mistakes most people make.
What's included in the 1:1 Power Hour?
Your Power Hour is a private strategy session with Carla where we'll dive deep into your specific business challenges, create a custom action plan, and give you the clarity and confidence to move forward. This is normally £197 and is included FREE with The Forever Family membership.

Ready to Build a Business That Feels as Good as It Looks?

Join The Playground today and find your way back to the joy of doing what you love.

Choose Your Path Now