Follow the proven 5-step Play to Profit Success Path from foundations to freedom. This isn't just random content - it's your systematic roadmap from passion to profit, with a proven framework that builds success step by step.
I know you’ll love being part of The Playground – it’s a space that makes marketing feel fun, simple and do-able. But I also get that hitting “join” can feel like a big step.
That’s why I’ve got a money-back guarantee in place. If after 14 days inside The Playground you feel it’s not the right fit, just drop me a message and I’ll refund you in full. No awkwardness, no hard feelings – just a wave goodbye and well wishes.
I’m that confident you’ll find the support, community and tools inside a total game-changer.
So come and try it out – you’ve got nothing to lose and so much to gain.
Jump into the Playground
Get immediate access to the complete Play to Profit Success Path framework, all courses, expert training, and community support. Everything you need to transform your business is waiting for you.
Follow the Proven System
Follow the 5-stage Play to Profit Success Path with expert-led training, practical workshops, and step-by-step implementation guides. No more guessing what to do next — just follow the proven roadmap to success
Celebrate & Grow Together
Watch your business transform as you complete each stage. Build confidence, attract ideal clients, increase your income, and create the lifestyle business you've always dreamed of.
The smart choice for long-term success
✅ Everything in Annual Access
✅ LIFETIME access - never pay again
✅ All future content and updates included
✅ Protect against future price increases
✅ Exclusive lifetime member community
✅ Pay in 3 installments available
Perfect for committed business builders
✅ Complete 5-Stage Play to Profit Success Path
✅ All courses and expert training included
✅ Monthly live Q&A sessions
✅ Supportive WhatsApp community
✅ Progress tracking and accountability
✅ 12 months of complete access
50+
members already thriving
300,000+
Monthly Visitors to MyBump2Baby
8500+
Business listings in our directory.
We’ll be working through this journey live, module by module. Each step will run for around 6–8 weeks, giving you time to learn, take action, and see results before moving on.
You’ll get a blend of live training videos, pre-recorded content you can revisit anytime, and expert guest sessions. At the end of every module, there’ll be a live Q&A so you can get personalised support and answers to your questions.
Here’s how the Success Path is structured:
Module 1 – Foundations for Growth
Get crystal clear on your business vision, audience and offers – the building blocks that set you up for long-term success.
Module 2 – Visibility & Marketing
Discover simple, powerful ways to get seen online, grow your reach, and attract more of the right clients.
Module 3 – Capture and Nurture
Learn how to capture and nurture your clients the RIGHT way.
Module 4 – Systems & Automation
Put processes in place that save time, reduce overwhelm and keep your business running smoothly in the background.
Module 5 – Scale and Sustain
Explore digital products, recurring income, and other scalable ways to grow without burning out.
By the end of the Success Path, you’ll have a business that feels solid, sustainable, and ready to reward you for the work you’ve put in.
Inside The Playground, you’ll also get access to our WhatsApp communities – the heartbeat of everything we do. In Playground Wins, you’ll find daily encouragement, accountability, and a safe space to share both the little and big victories (with monthly competitions to keep the fun alive). Social Media Splash is where we team up to beat the algorithm, boosting each other’s posts so you’re no longer shouting into the void – instead, you’re getting seen by the parents who need you. And then there’s Collab Corner, where partnerships and referrals spark real business growth, helping you reach more families together than you ever could alone. These groups are your cheerleaders, growth partners, and visibility boosters all rolled into one – and they’re where the true Playground magic happens.
Each month you’ll get everything you need to keep showing up online without the stress. Inside the Sandbox you’ll find:
75 editable, parent-focused Canva images (beautiful, scroll-stopping designs you can tweak in minutes)
Captions ready to copy-and-paste so you never stare at a blank screen again
Email templates to help you stay in touch with your audience with ease
Fresh prompts and content ideas to spark engagement
A monthly planning video so you know exactly how to use it all
And there’s more sprinkled in each month to make your content creation lighter, faster, and actually fun.
I used these exact strategies to grow MyBump2Baby from scratch into a platform reaching millions of families every year. This course breaks SEO down into simple steps so you can get found on Google, attract more parents, and grow your business without relying on ads. From local SEO to onsite tweaks, offsite authority and technical know-how — everything you need is inside, made easy for you..
This is the exact framework I used to turn my blog, MyBump2Baby, into a source of steady passive income. Inside, I show you how to write blogs that attract readers, rank on Google, and bring in money long after they’re published. You’ll learn how to plan content, optimise posts, and monetise your blog so it becomes a powerful income stream that works in the background while you focus on family and clients.
When I first started MyBump2Baby, I had no idea how to use Instagram – but it quickly became one of my biggest growth tools. In this course, I take you step by step through setting up your profile, creating posts that connect, and using simple strategies to grow your audience. No jargon, no overwhelm – just clear steps to help you show up confidently on Instagram and start attracting the right people to your business.
This programme shows you exactly how I built digital courses that now bring in income on repeat. In just six weeks, you’ll learn how to plan, structure, record and launch your own course – without tech headaches or endless second-guessing. By the end, you’ll have a finished course ready to sell, giving you a product that works for you even when you’re not working.
"I'm Carla Lett, founder of MyBump2Baby, and I've spent over 10 years building a successful business in the birth and baby industry. I've made every mistake so you don't have to, and I've created the exact system I wish I'd had when I started."
Online Study Area
Your private learning sanctuary
where all courses and resources
live.
Monthly Coworking Sessions
Join fellow mum focused entrepreneurs
twice monthly for virtual coworking sessions.
Expert-Led Sessions
Regular sessions with specialists
who understand mum
entrepreneurs.
Personal Support from Carla
in What's App Community
Direct access to the founder for
guidance and mentorship.
"If you are parent who is also running a business - this is for you. Especially if you are struggling for time and you want to study at your own pace. I learnt all about keyword research and optimising my website for SEO and the training was absolutely fantastic. It won't be this price forever so now is the time to jump on"
Cate Hope Sleep Consultant
"Carla is just brilliant! I first met her a few years ago and the support she has given me has been amazing. She’s passionate about supporting businesses and genuinely wants everyone to succeed. Her advice is tailored for mumpreneurs, so it’s really spot on – I’ve dropped the other business coach I was using as Carla’s advice is so much better for my business. It’s also lovely to be part of a friendly group, share ideas, and cheer each other on!"
Rachel Teeling - 𝗧𝗼𝘅𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆 & 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁 𝗖𝗼𝗮𝗰𝗵
"The Digital Marketing Playground is an absolute lifesaver! ⭐
As a busy mum and business owner, I don’t have hours to spend figuring out marketing—but this makes it so easy. The bite-sized strategies mean I can learn and take action in the little moments—nap time, school pick-up, or with a cuppa in hand.
The monthly done-for-you social media content is a total game-changer. Having Canva templates, caption starters, and planning tools ready to go saves me so much time and effort. No more staring at a blank screen wondering what to post!
What I love most is that it actually works. The strategies are tried-and-tested for parent-led businesses, so I know I’m not wasting time on things that don’t get results. Plus, the community is amazing—full of people who get the juggle and are there to support and cheer each other on.
The accountability, coworking sessions, and challenges keep me motivated without adding stress, and the masterclasses and group coaching give me the extra guidance I need.
If you’re a parent running a business and want marketing to feel easier and more doable, The Digital Marketing Playground is 100% worth it. Highly recommend! 💛"
Katy Bolton - Mother Gaia
I’ve been part of Carla Lett’s Playground for about a year now, and it’s been an incredible experience. If you run a business that supports pregnancy, babies, or motherhood, this community is an absolute gem.
One of the biggest challenges of running a business as a mum is finding the right support—people who truly understand the juggle, the passion, and the unique challenges we face. Playground is exactly that: a space where like-minded business owners come together to share ideas, inspire one another, and grow.
I’ve gained so much from being part of this group, from social media strategies to content inspiration and practical business advice. The sense of community is strong, and I’ve made wonderful online friends who just get it. It’s not just about business—it’s about connection, encouragement, and shared success.
And of course, Carla herself is amazing. She’s always ready to help, offering guidance and insights that are both practical and empowering. You can tell she genuinely cares about the success of the businesses in her space, and that makes all the difference.
If you’re a mum in business looking for support, strategy, and sisterhood, Playground is the place to be. Highly recommend it"
- Katy Bolton
Janine Davis - The Pregnancy Emporium
"The whats app and playground groups are filled with the most supportive and uplifting women. Always ready to cheer others on and help if they are stuck.
The playground is filled again with so much information and it's done in a way that's easy to understand and work through. The layout is great, modules are fab to work through, and there is no limit as to how many time you watch things. You can still also gain live support if you need, again another huge plus for me.
I'm so glad I made the decision to switch to Carla's business support systems and her beautiful guidance. She's an amazing woman, business mentor and coach. The best decision I made was moving to her offerings. "
Janine Davis - Women's Health and Rehabilitation Specialist
Laura Hirst - Press Snooze
Since joining the Digital Playground I have joined lots of really helpful Masterclasses with Carla and her guest speakers and taken so much value from the sessions! It includes a Whatsapp support group where I have felt part of a supportive community. Carla and Danny are always on hand and having other people in the whatsapp groups who running their business alongside me has allowed us all to cheer each other on and give each other the nudges we need from time to time x
Laura Hirst - Press Snooze
Caroline - The Glow Up Doula
"I’ve also filled out my May workbook and planned ahead, which has given me so much clarity for creating my content. Thank you for that! Your teachings are incredible, and I truly feel like I can do this even though I may need help– so thank you! I just watched your video on chat to DM, and testing out chat to DM, I'm feeling inspired! Keep shining!"
Sleep Nanny Melanie
"Being part of The Playground has been such a wonderful experience. The support, encouragement, and community Carla has built is truly special. I love being surrounded by like-minded small businesses, all passionate about helping families. It’s amazing to have a space where we can share ideas, ask questions (no matter how small!), and celebrate each other’s wins. Thank you for building such a fantastic community!"
Melanie Hasting - Sleep Consultant
I hear this every single day, and my heart breaks a little each time. Because I know exactly where you are right now.
Posting on social media hoping someone will notice
Offering discounts because you're desperate for bookings
Working twice as hard for half the results
Feeling like you're shouting into the void
How much money have you lost in the last 3 months by not having a steady stream of clients?
What's it costing you emotionally to keep struggling like this?
How much is your time worth when you're working evenings and weekends for pennies?
Most programs give you random tactics. The Playground gives you a complete system. The Play to Profit Success Path is a proven 5-stage framework that takes you from foundations to freedom, step by step. No more guessing what to do next..
Every single session is recorded and uploaded to your dashboard within 24 hours. You can watch at 2x speed during your lunch break, listen while folding laundry, or catch up after bedtime. Many of our most successful members have never attended a live call - they just implement what they learn from the replays.
While this isn't a 1:1 program, you get something even better - access to me in our WhatsApp community where I answer questions daily, plus monthly group coaching calls where I can address your specific challenges. You're getting my expertise at a fraction of what private coaching costs.
Absolutely! I designed everything for busy mums, not tech experts. Every training includes step-by-step screenshots, and our community is incredibly supportive. If you can use WhatsApp and Facebook, you can do this. Plus, I explain everything in simple terms - no confusing jargon.
The strategies work for ANY family-focused business - birth workers, baby sleep consultants, children's activities, family photographers, postnatal fitness, feeding specialists, and more. The principles of attracting parents online are the same whether you're helping with sleep, birth, feeding, or family wellbeing.
You can see results with just 2-3 hours per week. Most mums watch one training during their lunch break, implement for an hour in the evening, and engage in the community for 15 minutes daily. It's designed to fit around your family life, not take over it.
Here's the thing - this only works if you implement what you learn. But when you do, results come quickly. Most members see their first new inquiry within 2 weeks. If you're actively implementing and not seeing progress after 30 days, message me directly and we'll figure out what's missing.
Yes, you can cancel with 30 days notice. But here's what usually happens - members join thinking they'll cancel after a few months, then realise they're getting so much value they want to stay forever. The ongoing support and monthly new content becomes invaluable.
No! This is completely different. Instead of overwhelming you with hours of content, each month focuses on ONE key strategy. You implement it, see results, then move to the next. Plus, the WhatsApp community keeps you accountable in the gentlest way possible.
Free groups are full of people asking the same questions with no real answers. Here, you get proven strategies from someone who's actually built a successful family business, plus a curated community of action-takers who are serious about growth. Quality over quantity, always.
Perfect! This is exactly when you need the right foundation. Starting with proven strategies means you won't waste months going in the wrong direction. Many of our most successful members joined before they even had their first client.
Even better! You already understand your market, so implementing these strategies will accelerate your growth faster. Established businesses often see the biggest jumps because they can implement immediately without the learning curve of starting from scratch.
Yes, but not in the overwhelming way most programs do. I teach you how to use Instagram and Facebook strategically to attract parents, not just post pretty pictures. You'll learn what content actually converts parents into clients, not just followers.
Absolutely. When you have a steady stream of inquiries from ideal clients, pricing becomes easier. Confidence comes from knowing exactly how to attract and serve your perfect families. Many members double their prices within 6 months because they're no longer desperate for any client.
This isn't a "buy once and you're on your own" program. You get ongoing support through our WhatsApp community, monthly group calls, new training added regularly, and access to me personally. Think of it as having a business mentor and supportive community for life.
I get it - I built MyBump2Baby while raising my own children. Everything is designed for real mum life. Short, actionable trainings you can watch while your toddler naps. Community support when you need encouragement at 10pm. Strategies that work even when you only have 30 minutes a day.
Show them the numbers: £27/month is less than a family meal out, but it could transform your family's financial future. Many partners become the biggest supporters once they see the results. Sarah's husband was skeptical until she booked £1600 worth of clients in her first month.
Most members see their first new inquiry within 2 weeks of implementing the lead magnet strategy. First new client bookings typically happen within 3-4 weeks. But remember, this is about building a sustainable business, not just quick wins. The real transformation happens over 3-6 months.
While I don't offer refunds (because this is ongoing support, not a one-time purchase), I do offer something better - my personal commitment to your success. If you're implementing and not seeing progress, I'll work with you personally to figure out what's missing.
The strategies work anywhere English-speaking families are looking for support online. We have successful members in Australia, Canada, Ireland, and across the UK. The principles of attracting parents online are universal.
A good business coach costs £200-500+ per session. Here, you get ongoing access to proven strategies, a supportive community, and regular guidance for less than the cost of one coaching session. Plus, everything is specifically tailored for family-focused businesses.
That's exactly when you need this most! Getting the foundations right from the start means you won't have to fix problems later. Many members wish they'd found us sooner because they spent months struggling with things we could have solved in week one.
If you serve families in any capacity - pregnancy, birth, babies, children, or parents - these strategies will work. The core principles of attracting parents online are the same whether you're a doula, sleep consultant, baby massage instructor, or family photographer.
Perfect! The strategies I teach are about serving and helping, not pushing. When you genuinely help parents solve problems, they naturally want to work with you. You'll learn how to attract clients who are already looking for what you offer, making sales conversations feel natural and helpful.
Honestly? That rarely happens when people actually engage with the content and community. But if you join and don't participate, don't implement, and don't engage, then yes, you probably won't see value. This works for people who are ready to take action, not just consume content.
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