THE PLAY 2 PROFIT FRAMEWORK HAS LANDED!

Your Business Family Who Actually Gets It

It's 2am. You're lying awake, staring at the ceiling...

Your mind racing with all the things you "should" be doing:

  • Post more content. Build a funnel. Get more followers.

  • Create a lead magnet. Fix your website. Learn about SEO.

  • Go Live on stories and reels. Build an email list.

The list never ends. And neither does the guilt.....

I Know Because I've Been There.....

2016. Kitchen table. 2am. Tears streaming down my face.

George sleeping upstairs after his traumatic premature birth. I'd just launched MyBump2Baby, convinced that if I just worked harder, it would work.

It didn't.

I felt like a failure as a mum AND as a business owner.

That's when everything changed.

I stopped trying to do everything and started focusing on foundation.

The result? MyBump2Baby now serves 300,000+ families monthly and I have built a multi-six figure business from my kitchen table.

This Is For You If...

You're nodding along to ANY of these:...

  • Posting into the void with no engagement, no bookings

  • Everyone else has it figured out while you're still struggling

  • Overwhelmed by all the "shoulds" - TikTok, podcasts, reels

  • Guilty about working during family time but also guilty about not working enough

  • Scared you're wasting family money on a business that might never work

  • Isolated and alone - no one understands this journey

If you're nodding along, you're in the right place.

What If I told you....

This could be your Reality.....

Instead of This

  • Working 7 days a week

  • Never taking holidays

  • Feeling guilty about self-care

  • Clients who don't respect boundaries

  • Apologising for your prices

  • Feeling completely alone

You Could Have This

  • Working 4 days a week

  • Every school holiday off

  • Regular self care booked in without guilt.

  • Clear boundaries clients actually respect

  • Confident in what you charge

  • Community who truly gets it

This isn't fantasy. This is my reality. And it can be yours too.

The Problem Isn't You

You're not behind. You're not broken.

You're just missing the foundation.

Most mum entrepreneurs jump straight into tactics without building the solid foundation that makes everything else work.

It's like building a house on sand.

The Digital Marketing Playground gives you the pathway that changes everything.

Your Complete Business Transformation System

The Play to Profit Success Path - Your systematic 5-stage journey from foundations to freedom

THE 5 CORE MODULES

Module 1. FOUNDATIONS: Mission, values, ideal client clarity - stop feeling scattered, start feeling focused

Module 2. VISIBILITY: Content strategy, social media, SEO - Stop posting into void, start getting seen

Module 3. CAPTURE & NURTURE: Lead magnets, email sequences, funnels - Stop losing prospects, start building relationships

Module 4. SELL WITH CONFIDENCE: Pricing, sales conversations, objections - Stop undercharging, start earning what you're worth

Module 5. SCALE & SUSTAIN: Systems, automation, boundaries - Stop working 24/7, start living your life

👥 PRIVATE COMMUNITY

Your business family who actually gets it

This isn't just another Whatsapp group.

This is your safe space to:

Share wins without feeling like you're bragging

Ask questions without feeling stupid

Get support when imposter syndrome hits

Find collaboration partners who share your values

Feel less alone in this journey

MONTHLY LIVE CALLS + CONTENT PACKS

Every month you get:

Live support calls with Carla

30 days of ready-to-use social posts

Email templates that convert

Story ideas and prompts

Seasonal campaigns

What My Members Are Saying

Real Results from Family Business Owners Like You

Cate Hope - Peaceful Nights Sleep Consultant

Kelly Puttock - Sparkle Nights Sleep Consultant

Emma - By Your Side Doula

Amanda - North Star Nurture Review

Flic Tyrer - Creating Dreams Sleep Consultant

Lisa Hanna - Pregnancy, Birth Beyond

Maia Heyes - New Mama Medic

Claudia Woodford - Claudia Sabina Wellness

“I’ve never been so confident in my business.”

Kelly Puttock - Sparkle Nights Sleep Consultant

“It feels like your own tribe – and that reassurance is priceless.”

Catherine Hope – Peaceful Night Sleep Consultancy

“Carla has such a heart for helping mums in business.” – Maya, New Mama Medic

Here is what happens if you don't take action ..

Right now, you're at a critical crossroads.

In 3 months: You'll still be posting and hoping while your competitors are implementing proven systems and getting booked out

In 6 months: You'll watch other family businesses raise their prices and attract premium clients while you're still undercharging and struggling

In 12 months: You'll be exactly where you are now - or worse - while the businesses that invested in systems will be thriving

In 2 years: You'll either have given up on your dream of helping families, or you'll be working twice as hard for half the results

This isn't just about missing out on income. This is about:

  • Families who need your help but can't find you

  • Your expertise going unrecognised and undervalued

  • Your confidence eroding as you watch others who started their business after you succeed

  • Your family missing out on the financial security you could provide

  • Your dream of building something meaningful slowly dying

LIFETIME ACCESS - £444

Or pay in 3 installments of £160 P/M

The smart choice for long-term success

✅ Everything in Annual Access

✅ LIFETIME access - never pay again

✅ All future content and updates included

✅ Protect against future price increases

✅ Exclusive lifetime member community

✅ Pay in 3 installments available

ANNUAL ACCESS - £297

Perfect for committed business builders

✅ Complete 5-Stage Play to Profit Success Path

✅ All courses and expert training included

✅ Monthly live Q&A sessions

✅ Supportive WhatsApp community

✅ Progress tracking and accountability

✅ 12 months of complete access

This Opportunity Won't Wait for You

Start Your Business Transformation


Join before the opportunity ends • Cancel anytime


50+

members already thriving

300,000+

Monthly Visitors to MyBump2Baby

8500+

Business listings in our directory.

The Moment Is NOW!

You know that feeling in your gut that says "this is it"?

That's recognition.

You recognise yourself in my story.You recognise the possibility.You recognise you're meant for more.

The question isn't whether you CAN build your dream business.

The question is: Will you give yourself permission to try?

Your business family is waiting.Your future self is counting on this decision.

Bonus 1

Our Beautiful Community

Inside The Playground, you'll get access to our WhatsApp communities – where the real support happens. In Playground Wins, you'll find daily encouragement, accountability, and a safe space to share victories and challenges. Social Media Splash is where we support each other's content, so you're not posting into the void – you're getting seen by families who need you. And Collab Corner is where partnerships and referrals happen, helping you reach more families together. These groups are your support system, accountability partners, and business boosters all in one.

Bonus 2

'Done for You' Monthly Canva Templates and Caption Ideas

Each month you'll get everything you need to keep showing up online without the stress:

75 editable, family-focused Canva templates (professional designs you can customize in minutes)

Ready-to-use captions so you never stare at a blank screen again

Email templates to stay in touch with your audience easily

Fresh content ideas to keep your social media active

Monthly planning video showing you exactly how to use everything

Bonus 3

Full SEO Course

I used these exact strategies to grow MyBump2Baby from scratch into a platform reaching millions of families every year. This course breaks SEO down into simple steps so you can get found on Google, attract more parents, and grow your business without relying on ads. From local SEO to onsite tweaks, offsite authority and technical know-how — everything you need is inside, made easy for you..

Bonus 4

My Blogging for Business Course

This is the exact framework I used to turn my blog, MyBump2Baby, into a source of steady passive income. Inside, I show you how to write blogs that attract readers, rank on Google, and bring in money long after they’re published. You’ll learn how to plan content, optimise posts, and monetise your blog so it becomes a powerful income stream that works in the background while you focus on family and clients.

Bonus 5

Instagram for Beginners Course

When I first started MyBump2Baby, I had no idea how to use Instagram – but it quickly became one of my biggest growth tools. In this course, I take you step by step through setting up your profile, creating posts that connect, and using simple strategies to grow your audience. No jargon, no overwhelm – just clear steps to help you show up confidently on Instagram and start attracting the right people to your business.


Bonus 6

Create a Digital Course in 6 Weeks Programme

This programme shows you exactly how I built digital courses that now bring in income on repeat. In just six weeks, you’ll learn how to plan, structure, record and launch your own course – without tech headaches or endless second-guessing. By the end, you’ll have a finished course ready to sell, giving you a product that works for you even when you’re not working.


Trusted by Thousands of Business Owners

2,000,000+ families served through MyBump2Baby 9+ years of experience in the birth and baby industry 500+ business owners transformed through my training.

"I'm Carla Lett, founder of MyBump2Baby, and I've spent 9 years building a successful business in the birth and baby industry. I've made every mistake so you don't have to, and I've created the exact system I wish I'd had when I started."

  • Online Study Area

Your private learning sanctuary

where all courses and resources

live.

  • Monthly Coworking Sessions

Join fellow mum focused entrepreneurs

twice monthly for virtual coworking sessions.

  • Expert-Led Sessions

Regular sessions with specialists

who understand mum

entrepreneurs.

  • Personal Support from Carla

    in What's App Community

Direct access to the founder for

guidance and mentorship.

What Do Members Say About The Playground?

Claudia Woodford - Self Care Coach for Mums


"If you are parent who is also running a business - this is for you. Especially if you are struggling for time and you want to study at your own pace. I learnt all about keyword research and optimising my website for SEO and the training was absolutely fantastic. It won't be this price forever so now is the time to jump on"


Cate Hope Sleep Consultant


"Carla is just brilliant! I first met her a few years ago and the support she has given me has been amazing. She’s passionate about supporting businesses and genuinely wants everyone to succeed. Her advice is tailored for mumpreneurs, so it’s really spot on – I’ve dropped the other business coach I was using as Carla’s advice is so much better for my business. It’s also lovely to be part of a friendly group, share ideas, and cheer each other on!"

Rachel Teeling - 𝗧𝗼𝘅𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆 & 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁 𝗖𝗼𝗮𝗰𝗵

"The Digital Marketing Playground is an absolute lifesaver! ⭐

As a busy mum and business owner, I don’t have hours to spend figuring out marketing—but this makes it so easy. The bite-sized strategies mean I can learn and take action in the little moments—nap time, school pick-up, or with a cuppa in hand.

The monthly done-for-you social media content is a total game-changer. Having Canva templates, caption starters, and planning tools ready to go saves me so much time and effort. No more staring at a blank screen wondering what to post!

What I love most is that it actually works. The strategies are tried-and-tested for parent-led businesses, so I know I’m not wasting time on things that don’t get results. Plus, the community is amazing—full of people who get the juggle and are there to support and cheer each other on.

The accountability, coworking sessions, and challenges keep me motivated without adding stress, and the masterclasses and group coaching give me the extra guidance I need.

If you’re a parent running a business and want marketing to feel easier and more doable, The Digital Marketing Playground is 100% worth it. Highly recommend! 💛"


Katy Bolton - Mother Gaia


I’ve been part of Carla Lett’s Playground for about a year now, and it’s been an incredible experience. If you run a business that supports pregnancy, babies, or motherhood, this community is an absolute gem.

One of the biggest challenges of running a business as a mum is finding the right support—people who truly understand the juggle, the passion, and the unique challenges we face. Playground is exactly that: a space where like-minded business owners come together to share ideas, inspire one another, and grow.

I’ve gained so much from being part of this group, from social media strategies to content inspiration and practical business advice. The sense of community is strong, and I’ve made wonderful online friends who just get it. It’s not just about business—it’s about connection, encouragement, and shared success.

And of course, Carla herself is amazing. She’s always ready to help, offering guidance and insights that are both practical and empowering. You can tell she genuinely cares about the success of the businesses in her space, and that makes all the difference.

If you’re a mum in business looking for support, strategy, and sisterhood, Playground is the place to be. Highly recommend it"

- Katy Bolton


Janine Davis - The Pregnancy Emporium


"The whats app and playground groups are filled with the most supportive and uplifting women. Always ready to cheer others on and help if they are stuck.

The playground is filled again with so much information and it's done in a way that's easy to understand and work through. The layout is great, modules are fab to work through, and there is no limit as to how many time you watch things. You can still also gain live support if you need, again another huge plus for me.

I'm so glad I made the decision to switch to Carla's business support systems and her beautiful guidance. She's an amazing woman, business mentor and coach. The best decision I made was moving to her offerings. "

Janine Davis - Women's Health and Rehabilitation Specialist

Laura Hirst - Press Snooze

Since joining the Digital Playground I have joined lots of really helpful Masterclasses with Carla and her guest speakers and taken so much value from the sessions! It includes a Whatsapp support group where I have felt part of a supportive community. Carla and Danny are always on hand and having other people in the whatsapp groups who running their business alongside me has allowed us all to cheer each other on and give each other the nudges we need from time to time x

Laura Hirst - Press Snooze


Caroline - The Glow Up Doula


"I’ve also filled out my May workbook and planned ahead, which has given me so much clarity for creating my content. Thank you for that! Your teachings are incredible, and I truly feel like I can do this even though I may need help– so thank you! I just watched your video on chat to DM, and testing out chat to DM, I'm feeling inspired! Keep shining!"

Sleep Nanny Melanie

"Being part of The Playground has been such a wonderful experience. The support, encouragement, and community Carla has built is truly special. I love being surrounded by like-minded small businesses, all passionate about helping families. It’s amazing to have a space where we can share ideas, ask questions (no matter how small!), and celebrate each other’s wins. Thank you for building such a fantastic community!"

Melanie Hasting - Sleep Consultant

Last Chance: Don't Let This Be Your Biggest Regret

In 12 months, you'll be in one of two places:

Place 1: Still struggling with the same problems, still posting and hoping, still watching other family businesses succeed while you wonder what their secret is.

Place 2: Running a thriving family business with consistent bookings, confident pricing, and the systems that let you help more families while working less.

The difference between these two futures is the decision you make in the next 5 minutes.

I can't make this decision for you.

I can't want success for you more than you want it for yourself.

I can't force you to invest in the systems that will change everything.

But I can tell you this: Every successful family business owner I know has one thing in common: They acted when they saw a proven system, even when they were scared.

Sarah had £73 in her business account and was terrified. She joined anyway. Three weeks later: £1,200 in new bookings.

You have a choice to make. You can keep doing what you're doing and hope for different results. Or you can get the proven system that actually works.

But you have to choose now. Because this opportunity won't wait for you to feel "ready." Because your competitors won't wait for you to figure it out. Because the families who need your help won't wait for you to get your systems sorted.

Stop hoping. Start implementing. Your future self will thank you.

But only if you act right now.

Ready to Join The

Playground?

STILL NOT SURE?

Frequently Asked Questions

How is this different from other business programs?

Most programs give you random tactics. The Playground gives you a complete system. The Play to Profit Success Path is a proven 5-stage framework that takes you from foundations to freedom, step by step. No more guessing what to do next..

What if I can’t make it to one of the live calls?

Every single session is recorded and uploaded to your dashboard within 24 hours. You can watch at 2x speed during your lunch break, listen while folding laundry, or catch up after bedtime. Many of our most successful members have never attended a live call - they just implement what they learn from the replays.

Will I get one-on-one time with you, Carla?

While this isn't a 1:1 program, you get something even better - access to me in our WhatsApp community where I answer questions daily, plus monthly group coaching calls where I can address your specific challenges. You're getting my expertise at a fraction of what private coaching costs.

I'm not tech-savvy. Will I be able to keep up?

Absolutely! I designed everything for busy mums, not tech experts. Every training includes step-by-step screenshots, and our community is incredibly supportive. If you can use WhatsApp and Facebook, you can do this. Plus, I explain everything in simple terms - no confusing jargon.

What if my business is different from others in the group?

The strategies work for ANY family-focused business - birth workers, baby sleep consultants, children's activities, family photographers, postnatal fitness, feeding specialists, and more. The principles of attracting parents online are the same whether you're helping with sleep, birth, feeding, or family wellbeing.

How much time do I need to commit each week?

You can see results with just 2-3 hours per week. Most mums watch one training during their lunch break, implement for an hour in the evening, and engage in the community for 15 minutes daily. It's designed to fit around your family life, not take over it.

What if I don't see results?

Here's the thing - this only works if you implement what you learn. But when you do, results come quickly. Most members see their first new inquiry within 2 weeks. If you're actively implementing and not seeing progress after 30 days, message me directly and we'll figure out what's missing.

FAQ image

Can I cancel anytime?

Yes, you can cancel with 30 days notice. But here's what usually happens - members join thinking they'll cancel after a few months, then realise they're getting so much value they want to stay forever. The ongoing support and monthly new content becomes invaluable.

Is this just another course I'll never finish?

No! This is completely different. Instead of overwhelming you with hours of content, each month focuses on ONE key strategy. You implement it, see results, then move to the next. Plus, the WhatsApp community keeps you accountable in the gentlest way possible.

What makes this different from free Facebook groups?

Free groups are full of people asking the same questions with no real answers. Here, you get proven strategies from someone who's actually built a successful family business, plus a curated community of action-takers who are serious about growth. Quality over quantity, always.

I'm just starting out. Is this too advanced for me?

Perfect! This is exactly when you need the right foundation. Starting with proven strategies means you won't waste months going in the wrong direction. Many of our most successful members joined before they even had their first client.

What if I'm already established but feeling stuck?

Even better! You already understand your market, so implementing these strategies will accelerate your growth faster. Established businesses often see the biggest jumps because they can implement immediately without the learning curve of starting from scratch.

Do you cover social media marketing

Yes, but not in the overwhelming way most programs do. I teach you how to use Instagram and Facebook strategically to attract parents, not just post pretty pictures. You'll learn what content actually converts parents into clients, not just followers.

Will this help me with pricing and confidence?

Absolutely. When you have a steady stream of inquiries from ideal clients, pricing becomes easier. Confidence comes from knowing exactly how to attract and serve your perfect families. Many members double their prices within 6 months because they're no longer desperate for any client.

What about ongoing support after I join?

This isn't a "buy once and you're on your own" program. You get ongoing support through our WhatsApp community, monthly group calls, new training added regularly, and access to me personally. Think of it as having a business mentor and supportive community for life.

I'm worried about the time commitment with young children?

I get it - I built MyBump2Baby while raising my own children. Everything is designed for real mum life. Short, actionable trainings you can watch while your toddler naps. Community support when you need encouragement at 10pm. Strategies that work even when you only have 30 minutes a day.

What if my partner thinks this is a waste of money?

Show them the numbers: £27/month is less than a family meal out, but it could transform your family's financial future. Many partners become the biggest supporters once they see the results. Sarah's husband was skeptical until she booked £1600 worth of clients in her first month.

How quickly will I see results?

Most members see their first new inquiry within 2 weeks of implementing the lead magnet strategy. First new client bookings typically happen within 3-4 weeks. But remember, this is about building a sustainable business, not just quick wins. The real transformation happens over 3-6 months.

Is there a money-back guarantee?

While I don't offer refunds (because this is ongoing support, not a one-time purchase), I do offer something better - my personal commitment to your success. If you're implementing and not seeing progress, I'll work with you personally to figure out what's missing.

What if I'm in a different country?

The strategies work anywhere English-speaking families are looking for support online. We have successful members in Australia, Canada, Ireland, and across the UK. The principles of attracting parents online are universal.

How is this different from hiring a business coach?

A good business coach costs £200-500+ per session. Here, you get ongoing access to proven strategies, a supportive community, and regular guidance for less than the cost of one coaching session. Plus, everything is specifically tailored for family-focused businesses.

What if I'm not ready to scale yet?

That's exactly when you need this most! Getting the foundations right from the start means you won't have to fix problems later. Many members wish they'd found us sooner because they spent months struggling with things we could have solved in week one.

Will this work for my specific niche?

If you serve families in any capacity - pregnancy, birth, babies, children, or parents - these strategies will work. The core principles of attracting parents online are the same whether you're a doula, sleep consultant, baby massage instructor, or family photographer.

I'm worried about being salesy or pushy?

Perfect! The strategies I teach are about serving and helping, not pushing. When you genuinely help parents solve problems, they naturally want to work with you. You'll learn how to attract clients who are already looking for what you offer, making sales conversations feel natural and helpful.

What if I join and realise it's not for me??

Honestly? That rarely happens when people actually engage with the content and community. But if you join and don't participate, don't implement, and don't engage, then yes, you probably won't see value. This works for people who are ready to take action, not just consume content.


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