THE PLAY 2 PROFIT FRAMEWORK HAS LANDED!
Stop Hoping Your Business Will Grow - Here's The Proven System That Actually Works
Your Complete Roadmap to Sustainable Family Business Success
I am Carla Lett and I built MyBump2Baby from scratch in 2016 as a new mum with no investment, now reaching 300,000+ families monthly with a multi-six-figure business
Follow the proven 5-step Play to Profit Success Path from clear foundations to confident growth. This isn't just random content - it's your practical roadmap from passion to profit, with a simple framework that builds success step by step, fitting around your family life.
Sarah joined us when she had exactly £73 in her business account. She is a doula who'd had 2 clients in 6 months.
Three weeks later, she messaged me: "Carla, I just booked my 4th client this month using your lead magnet strategy. That's £1,200 in bookings. I can't believe I almost didn't join because of £27."
“I’ve never been so confident in my business.”
Kelly Puttock - Sparkle Nights Sleep Consultant
Your Complete Business Transformation System
The Play to Profit Success Path - Your systematic 5-stage journey from foundations to freedom
“It feels like your own tribe – and that reassurance is priceless.”
Catherine Hope – Peaceful Night Sleep Consultancy
I know you'll love being part of The Playground – it's where you get direct access to me and the exact strategies I used to build MyBump2Baby from my kitchen table as a new mum into the leading parenting platform it is today.
But I also understand that investing in mentorship can feel like a big step when you're already juggling so much.
That's why I've got a money-back guarantee in place. If after 14 days of implementing my proven strategies you don't feel more confident and clear about your business direction, just drop me a message and I'll refund you in full.
No awkwardness, no hard feelings – just understanding.
I'm that confident that learning from someone who's actually built a parent focused business that has reached millions of families will transform your business.
So come and learn directly from me – you've got nothing to lose and everything to gain from accessing the strategies that built a multi-six-figure parenting business.
Real Results from Family Business Owners Like You
Cate Hope - Peaceful Nights Sleep Consultant
Kelly Puttock - Sparkle Nights Sleep Consultant
Emma - By Your Side Doula
Amanda - North Star Nurture Review
Flic Tyrer - Creating Dreams Sleep Consultant
Lisa Hanna - Pregnancy, Birth Beyond
Maia Heyes - New Mama Medic
Claudia Woodford - Claudia Sabina Wellness
Part of The Playground experience - your daily support network of fellow family business owners who get it.
This isn't just another business group. It's where you get direct access to me - Carla Lett - the parenting industry expert who built MyBump2Baby from nothing as a new mum in 2016. You're learning from someone who's actually walked the path you want to walk.
When you're questioning your pricing at 10pm, when you need quick advice that actually works, when you want to celebrate a win with people who understand - your community is there.
Over 50 established family business owners who understand exactly what you're going through, ready to support you, answer your questions, and remind you that you can do this.
"“It’s like having your own marketing guru in your office.”
Emma – By Your Side Doula
Is this you?
You're passionate about supporting families but struggle to turn that passion into consistent income
You started your business because you care about providing better support than what's currently available
You know you need a simple system, not more complicated tactics that add to your overwhelm
You're already helping families but want more consistent bookings without working all hours
You're posting on social media but feel like you're shouting into the void instead of connecting with families who need you
You're working harder than ever but your income still feels unpredictable
You want to grow your business but it needs to work around your family life, not take over it
You're overwhelmed by all the marketing advice out there and just want someone to tell you what actually works
If that sounds like you — you're not alone. And you're exactly who the Play to Profit Success Path was created for.
.
“I knew I had something special to offer… I just didn’t know how to get it in front of the right people. I felt like I was constantly behind. Since joining The Playground, everything’s shifted — I feel supported, confident, and finally visible.” Laura
The Playground was made for family business owners like you...
The Playground was created for established family business owners who want to build a thriving business systematically, without the overwhelm or complexity. It's your complete roadmap from scattered efforts to confident success — with a proven framework that builds results step by step, designed to fit around your real life.
This isn't just a membership site. It's your complete business transformation system with:
The proven 5-stage framework that successful family businesses follow
Step-by-step implementation that fits around family life
Complete toolkit covering everything you need to know
Expert training from specialists who understand your world
Supportive community of established family business owners
Monthly live sessions for ongoing support and accountability
“It’s not just resources – it’s a supportive, motivating community.” – Flic Tyrer
“The best decision I’ve made for my business.” – Amanda North Star Nurture
Get Started Today
Get immediate access to the complete Play to Profit Success Path framework, all courses, expert training, and community support. Everything you need to transform your business is waiting for you.
Follow the Simple System
Follow the 5-stage Play to Profit Success Path with expert-led training, practical workshops, and step-by-step implementation guides. No more guessing what to do next — just follow the proven roadmap to success
See Real Results
Watch your business transform as you complete each stage. Build confidence, attract ideal clients, increase your income, and create the lifestyle business you've always dreamed of.
“Carla has such a heart for helping mums in business.” – Maya, New Mama Medic
Here is what happens if you don't take action ..
Right now, you're at a critical crossroads.
In 3 months: You'll still be posting and hoping while your competitors are implementing proven systems and getting booked out
In 6 months: You'll watch other family businesses raise their prices and attract premium clients while you're still undercharging and struggling
In 12 months: You'll be exactly where you are now - or worse - while the businesses that invested in systems will be thriving
In 2 years: You'll either have given up on your dream of helping families, or you'll be working twice as hard for half the results
This isn't just about missing out on income. This is about:
Families who need your help but can't find you
Your expertise going unrecognised and undervalued
Your confidence eroding as you watch others who started their business after you succeed
Your family missing out on the financial security you could provide
Your dream of building something meaningful slowly dying
The most successful family business owners act fast when they see a proven system. The ones who struggle are always "thinking about it" while opportunities pass them by.
Which one are you going to be?
Every single day you don't have a proven system:
You're losing £50-150+ in potential bookings from families who can't find you or don't understand your value
You're wasting 2-3 hours on marketing that doesn't work instead of using strategies that actually convert
3-5 ideal families are booking your competitors because they have better systems than you do
You're posting content that gets ignored while other family businesses are getting booked out using proven strategies
Your confidence is shrinking because you're working harder but not seeing the results you deserve
That's £350-1,050+ in lost income every single week.
That's £1,400-4,200+ every month. That's £16,800-50,400+ every year.
The question isn't whether you can afford to invest £297-444.
The question is whether you can afford to keep losing £1,400+ every month?
Choose Your Investment in Success...
LIFETIME ACCESS - £444
Or pay in 3 installments of £160 P/M
The smart choice for long-term success
✅ Everything in Annual Access
✅ LIFETIME access - never pay again
✅ All future content and updates included
✅ Protect against future price increases
✅ Exclusive lifetime member community
✅ Pay in 3 installments available
ANNUAL ACCESS - £297
Perfect for committed business builders
✅ Complete 5-Stage Play to Profit Success Path
✅ All courses and expert training included
✅ Monthly live Q&A sessions
✅ Supportive WhatsApp community
✅ Progress tracking and accountability
✅ 12 months of complete access
50+
members already thriving
300,000+
Monthly Visitors to MyBump2Baby
8500+
Business listings in our directory.
What "I Need to Think About It" Really Costs You
Let me be direct with you:
"I need to think about it" is code for "I'm scared to invest in myself."
I get it. I've been there. But here's what that fear actually costs:
Week 1 of "thinking about it": You miss learning the lead magnet strategy that could bring you 3-5 new enquiries
Week 2 of "thinking about it": You miss the content framework that positions you as the expert
Week 3 of "thinking about it": You miss the pricing confidence that helps you charge what you're worth
Week 4 of "thinking about it": You've now missed a full month of proven strategies
Meanwhile, the members who joined immediately are:
•Getting new enquiries from their lead magnets
•Building email lists of interested families
•Creating content that actually converts
•Raising their prices with confidence
The cost of "thinking about it" isn't just £297-444. It's the £2,000-5,000+ in bookings you'll miss while you're deciding.
Here's what I know about successful family business owners: They make decisions quickly and stick to them. They invest in themselves before they feel "ready." They understand that the cost of staying stuck is always higher than the cost of taking action.
The question is: Are you going to be one of them?
What is included in this Programme?
We'll be working through this journey live, module by module. Each step will run for around 6–8 weeks, giving you time to learn, implement at your own pace, and see results before moving on.
You'll get a blend of live training videos, pre-recorded content you can access anytime that suits you, and expert guest sessions.
Here's how the Success Path is structured:
Module 1 – Clear Foundations for Growth
Get crystal clear on your business vision, ideal clients and offers – the solid foundations that set you up for long-term, sustainable success.
Module 2 – Simple Visibility & Marketing That Works
Discover straightforward ways to be seen online, grow your reach, and attract more of the right families who need your support.
Module 3 – Easy Client Capture and Follow-up
Learn how to capture leads and nurture potential clients the right way – with simple systems that work automatically.
Module 4 – Time-Saving Systems & Automation
Put simple processes in place that save time, reduce overwhelm and keep your business running smoothly while you focus on serving families.
Module 5 – Sustainable Growth and Income
Explore ways to increase your income and grow your impact without working more hours or sacrificing family time.
By the end of the Success Path - you'll have implemented the same strategies I used to build MyBump2Baby - giving you a business that's manageable, profitable, and designed around your life, just like mine.
PLUS THESE BONUSES.....
Bonus 1
Our Beautiful Community
Inside The Playground, you'll get access to our WhatsApp communities – where the real support happens. In Playground Wins, you'll find daily encouragement, accountability, and a safe space to share victories and challenges. Social Media Splash is where we support each other's content, so you're not posting into the void – you're getting seen by families who need you. And Collab Corner is where partnerships and referrals happen, helping you reach more families together. These groups are your support system, accountability partners, and business boosters all in one.
Bonus 2
'Done for You' Monthly Canva Templates and Caption Ideas
Each month you'll get everything you need to keep showing up online without the stress:
75 editable, family-focused Canva templates (professional designs you can customize in minutes)
Ready-to-use captions so you never stare at a blank screen again
Email templates to stay in touch with your audience easily
Fresh content ideas to keep your social media active
Monthly planning video showing you exactly how to use everything
Bonus 3
Full SEO Course
I used these exact strategies to grow MyBump2Baby from scratch into a platform reaching millions of families every year. This course breaks SEO down into simple steps so you can get found on Google, attract more parents, and grow your business without relying on ads. From local SEO to onsite tweaks, offsite authority and technical know-how — everything you need is inside, made easy for you..
Bonus 4
My Blogging for Business Course
This is the exact framework I used to turn my blog, MyBump2Baby, into a source of steady passive income. Inside, I show you how to write blogs that attract readers, rank on Google, and bring in money long after they’re published. You’ll learn how to plan content, optimise posts, and monetise your blog so it becomes a powerful income stream that works in the background while you focus on family and clients.
Bonus 5
Instagram for Beginners Course
When I first started MyBump2Baby, I had no idea how to use Instagram – but it quickly became one of my biggest growth tools. In this course, I take you step by step through setting up your profile, creating posts that connect, and using simple strategies to grow your audience. No jargon, no overwhelm – just clear steps to help you show up confidently on Instagram and start attracting the right people to your business.
Bonus 6
Create a Digital Course in 6 Weeks Programme
This programme shows you exactly how I built digital courses that now bring in income on repeat. In just six weeks, you’ll learn how to plan, structure, record and launch your own course – without tech headaches or endless second-guessing. By the end, you’ll have a finished course ready to sell, giving you a product that works for you even when you’re not working.
Trusted by Thousands of Business Owners
2,000,000+ families served through MyBump2Baby 9+ years of experience in the birth and baby industry 500+ business owners transformed through my training.
"I'm Carla Lett, founder of MyBump2Baby, and I've spent 9 years building a successful business in the birth and baby industry. I've made every mistake so you don't have to, and I've created the exact system I wish I'd had when I started."
Online Study Area
Your private learning sanctuary
where all courses and resources
live.
Monthly Coworking Sessions
Join fellow mum focused entrepreneurs
twice monthly for virtual coworking sessions.
Expert-Led Sessions
Regular sessions with specialists
who understand mum
entrepreneurs.
Personal Support from Carla
in What's App Community
Direct access to the founder for
guidance and mentorship.
What Do Members Say About The Playground?
Claudia Woodford - Self Care Coach for Mums
"If you are parent who is also running a business - this is for you. Especially if you are struggling for time and you want to study at your own pace. I learnt all about keyword research and optimising my website for SEO and the training was absolutely fantastic. It won't be this price forever so now is the time to jump on"
Cate Hope Sleep Consultant
"Carla is just brilliant! I first met her a few years ago and the support she has given me has been amazing. She’s passionate about supporting businesses and genuinely wants everyone to succeed. Her advice is tailored for mumpreneurs, so it’s really spot on – I’ve dropped the other business coach I was using as Carla’s advice is so much better for my business. It’s also lovely to be part of a friendly group, share ideas, and cheer each other on!"
Rachel Teeling - 𝗧𝗼𝘅𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆 & 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁 𝗖𝗼𝗮𝗰𝗵
"The Digital Marketing Playground is an absolute lifesaver! ⭐
As a busy mum and business owner, I don’t have hours to spend figuring out marketing—but this makes it so easy. The bite-sized strategies mean I can learn and take action in the little moments—nap time, school pick-up, or with a cuppa in hand.
The monthly done-for-you social media content is a total game-changer. Having Canva templates, caption starters, and planning tools ready to go saves me so much time and effort. No more staring at a blank screen wondering what to post!
What I love most is that it actually works. The strategies are tried-and-tested for parent-led businesses, so I know I’m not wasting time on things that don’t get results. Plus, the community is amazing—full of people who get the juggle and are there to support and cheer each other on.
The accountability, coworking sessions, and challenges keep me motivated without adding stress, and the masterclasses and group coaching give me the extra guidance I need.
If you’re a parent running a business and want marketing to feel easier and more doable, The Digital Marketing Playground is 100% worth it. Highly recommend! 💛"
Katy Bolton - Mother Gaia
I’ve been part of Carla Lett’s Playground for about a year now, and it’s been an incredible experience. If you run a business that supports pregnancy, babies, or motherhood, this community is an absolute gem.
One of the biggest challenges of running a business as a mum is finding the right support—people who truly understand the juggle, the passion, and the unique challenges we face. Playground is exactly that: a space where like-minded business owners come together to share ideas, inspire one another, and grow.
I’ve gained so much from being part of this group, from social media strategies to content inspiration and practical business advice. The sense of community is strong, and I’ve made wonderful online friends who just get it. It’s not just about business—it’s about connection, encouragement, and shared success.
And of course, Carla herself is amazing. She’s always ready to help, offering guidance and insights that are both practical and empowering. You can tell she genuinely cares about the success of the businesses in her space, and that makes all the difference.
If you’re a mum in business looking for support, strategy, and sisterhood, Playground is the place to be. Highly recommend it"
- Katy Bolton
Janine Davis - The Pregnancy Emporium
"The whats app and playground groups are filled with the most supportive and uplifting women. Always ready to cheer others on and help if they are stuck.
The playground is filled again with so much information and it's done in a way that's easy to understand and work through. The layout is great, modules are fab to work through, and there is no limit as to how many time you watch things. You can still also gain live support if you need, again another huge plus for me.
I'm so glad I made the decision to switch to Carla's business support systems and her beautiful guidance. She's an amazing woman, business mentor and coach. The best decision I made was moving to her offerings. "
Janine Davis - Women's Health and Rehabilitation Specialist
Laura Hirst - Press Snooze
Since joining the Digital Playground I have joined lots of really helpful Masterclasses with Carla and her guest speakers and taken so much value from the sessions! It includes a Whatsapp support group where I have felt part of a supportive community. Carla and Danny are always on hand and having other people in the whatsapp groups who running their business alongside me has allowed us all to cheer each other on and give each other the nudges we need from time to time x
Laura Hirst - Press Snooze
Caroline - The Glow Up Doula
"I’ve also filled out my May workbook and planned ahead, which has given me so much clarity for creating my content. Thank you for that! Your teachings are incredible, and I truly feel like I can do this even though I may need help– so thank you! I just watched your video on chat to DM, and testing out chat to DM, I'm feeling inspired! Keep shining!"
Sleep Nanny Melanie
"Being part of The Playground has been such a wonderful experience. The support, encouragement, and community Carla has built is truly special. I love being surrounded by like-minded small businesses, all passionate about helping families. It’s amazing to have a space where we can share ideas, ask questions (no matter how small!), and celebrate each other’s wins. Thank you for building such a fantastic community!"
Melanie Hasting - Sleep Consultant
Last Chance: Don't Let This Be Your Biggest Regret
In 12 months, you'll be in one of two places:
Place 1: Still struggling with the same problems, still posting and hoping, still watching other family businesses succeed while you wonder what their secret is.
Place 2: Running a thriving family business with consistent bookings, confident pricing, and the systems that let you help more families while working less.
The difference between these two futures is the decision you make in the next 5 minutes.
I can't make this decision for you.
I can't want success for you more than you want it for yourself.
I can't force you to invest in the systems that will change everything.
But I can tell you this: Every successful family business owner I know has one thing in common: They acted when they saw a proven system, even when they were scared.
Sarah had £73 in her business account and was terrified. She joined anyway. Three weeks later: £1,200 in new bookings.
You have a choice to make. You can keep doing what you're doing and hope for different results. Or you can get the proven system that actually works.
But you have to choose now. Because this opportunity won't wait for you to feel "ready." Because your competitors won't wait for you to figure it out. Because the families who need your help won't wait for you to get your systems sorted.
Stop hoping. Start implementing. Your future self will thank you.
But only if you act right now.
Ready to Join The
Playground?
STILL NOT SURE?
Frequently Asked Questions
How is this different from other business programs?
Most programs give you random tactics. The Playground gives you a complete system. The Play to Profit Success Path is a proven 5-stage framework that takes you from foundations to freedom, step by step. No more guessing what to do next..
What if I can’t make it to one of the live calls?
Every single session is recorded and uploaded to your dashboard within 24 hours. You can watch at 2x speed during your lunch break, listen while folding laundry, or catch up after bedtime. Many of our most successful members have never attended a live call - they just implement what they learn from the replays.
Will I get one-on-one time with you, Carla?
While this isn't a 1:1 program, you get something even better - access to me in our WhatsApp community where I answer questions daily, plus monthly group coaching calls where I can address your specific challenges. You're getting my expertise at a fraction of what private coaching costs.
I'm not tech-savvy. Will I be able to keep up?
Absolutely! I designed everything for busy mums, not tech experts. Every training includes step-by-step screenshots, and our community is incredibly supportive. If you can use WhatsApp and Facebook, you can do this. Plus, I explain everything in simple terms - no confusing jargon.
What if my business is different from others in the group?
The strategies work for ANY family-focused business - birth workers, baby sleep consultants, children's activities, family photographers, postnatal fitness, feeding specialists, and more. The principles of attracting parents online are the same whether you're helping with sleep, birth, feeding, or family wellbeing.
How much time do I need to commit each week?
You can see results with just 2-3 hours per week. Most mums watch one training during their lunch break, implement for an hour in the evening, and engage in the community for 15 minutes daily. It's designed to fit around your family life, not take over it.
What if I don't see results?
Here's the thing - this only works if you implement what you learn. But when you do, results come quickly. Most members see their first new inquiry within 2 weeks. If you're actively implementing and not seeing progress after 30 days, message me directly and we'll figure out what's missing.
Can I cancel anytime?
Yes, you can cancel with 30 days notice. But here's what usually happens - members join thinking they'll cancel after a few months, then realise they're getting so much value they want to stay forever. The ongoing support and monthly new content becomes invaluable.
Is this just another course I'll never finish?
No! This is completely different. Instead of overwhelming you with hours of content, each month focuses on ONE key strategy. You implement it, see results, then move to the next. Plus, the WhatsApp community keeps you accountable in the gentlest way possible.
What makes this different from free Facebook groups?
Free groups are full of people asking the same questions with no real answers. Here, you get proven strategies from someone who's actually built a successful family business, plus a curated community of action-takers who are serious about growth. Quality over quantity, always.
I'm just starting out. Is this too advanced for me?
Perfect! This is exactly when you need the right foundation. Starting with proven strategies means you won't waste months going in the wrong direction. Many of our most successful members joined before they even had their first client.
What if I'm already established but feeling stuck?
Even better! You already understand your market, so implementing these strategies will accelerate your growth faster. Established businesses often see the biggest jumps because they can implement immediately without the learning curve of starting from scratch.
Do you cover social media marketing
Yes, but not in the overwhelming way most programs do. I teach you how to use Instagram and Facebook strategically to attract parents, not just post pretty pictures. You'll learn what content actually converts parents into clients, not just followers.
Will this help me with pricing and confidence?
Absolutely. When you have a steady stream of inquiries from ideal clients, pricing becomes easier. Confidence comes from knowing exactly how to attract and serve your perfect families. Many members double their prices within 6 months because they're no longer desperate for any client.
What about ongoing support after I join?
This isn't a "buy once and you're on your own" program. You get ongoing support through our WhatsApp community, monthly group calls, new training added regularly, and access to me personally. Think of it as having a business mentor and supportive community for life.
I'm worried about the time commitment with young children?
I get it - I built MyBump2Baby while raising my own children. Everything is designed for real mum life. Short, actionable trainings you can watch while your toddler naps. Community support when you need encouragement at 10pm. Strategies that work even when you only have 30 minutes a day.
What if my partner thinks this is a waste of money?
Show them the numbers: £27/month is less than a family meal out, but it could transform your family's financial future. Many partners become the biggest supporters once they see the results. Sarah's husband was skeptical until she booked £1600 worth of clients in her first month.
How quickly will I see results?
Most members see their first new inquiry within 2 weeks of implementing the lead magnet strategy. First new client bookings typically happen within 3-4 weeks. But remember, this is about building a sustainable business, not just quick wins. The real transformation happens over 3-6 months.
Is there a money-back guarantee?
While I don't offer refunds (because this is ongoing support, not a one-time purchase), I do offer something better - my personal commitment to your success. If you're implementing and not seeing progress, I'll work with you personally to figure out what's missing.
What if I'm in a different country?
The strategies work anywhere English-speaking families are looking for support online. We have successful members in Australia, Canada, Ireland, and across the UK. The principles of attracting parents online are universal.
How is this different from hiring a business coach?
A good business coach costs £200-500+ per session. Here, you get ongoing access to proven strategies, a supportive community, and regular guidance for less than the cost of one coaching session. Plus, everything is specifically tailored for family-focused businesses.
What if I'm not ready to scale yet?
That's exactly when you need this most! Getting the foundations right from the start means you won't have to fix problems later. Many members wish they'd found us sooner because they spent months struggling with things we could have solved in week one.
Will this work for my specific niche?
If you serve families in any capacity - pregnancy, birth, babies, children, or parents - these strategies will work. The core principles of attracting parents online are the same whether you're a doula, sleep consultant, baby massage instructor, or family photographer.
I'm worried about being salesy or pushy?
Perfect! The strategies I teach are about serving and helping, not pushing. When you genuinely help parents solve problems, they naturally want to work with you. You'll learn how to attract clients who are already looking for what you offer, making sales conversations feel natural and helpful.
What if I join and realise it's not for me??
Honestly? That rarely happens when people actually engage with the content and community. But if you join and don't participate, don't implement, and don't engage, then yes, you probably won't see value. This works for people who are ready to take action, not just consume content.
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