Where mums in birth, baby, and family-focused businesses learn, grow, and thrive together. This isn't just a WhatsApp group - it's your complete business growth system.
Learn from Carla Lett, founder of MyBump2Baby - the UK's largest pregnancy, baby and birth directory serving 10,000+ families daily.
Jump into the Playground
Jump into a supportive space designed for parent-focused businesses. Gain instant access to done-for-you content, expert training, and a like-minded community that understands your mission.
Show Up & Serve with Confidence
Use ready-made Canva images, captions, and marketing strategies to consistently reach more parents—without spending hours on content creation. Focus on what you do best: supporting families.
Celebrate & Grow Together
You’re not in this alone! Our WhatsApp community is your safe space to ask questions, share wins, and stay inspired. Together, we nurture, support, and make a bigger impact.
60+
members already thriving
317,000
Monthly Visitors to MyBump2Baby
8000+
Business listings in our directory.
Create content that attracts parents seeking answers & brings passive income.
Launch a course that parents will want to buy so they can learn from you.
Rank higher on Google & become your clients' first choice..
Setting up Instagram for success, growing followers and getting more sales.
Set up lead magnets to attract more parents with ease.
Editable Canva images, captions, prompts, and content planning workshops.
12 Monthly Live Masterclasses
90 minutes each with Carla Lett personally - Value: £2,700
24 Co-working Sessions
2 hours each, twice monthly with fellow mum entrepreneurs - Value: £7,200
5 Complete Digital Marketing Courses - 5 Complete Digital Marketing Courses
Instant access to proven strategies for family-focused businesses - Value £1200+
Monthly Done-for-You Content
Canva templates, captions, and content prompts delivered monthly -Value: £84
Daily WhatsApp Support
24/7 support from Carla Lett herself + 35+ mum entrepreneurs - Value £600
Expert-Led Guest Sessions
We find experts to cover specific topics that will help you grow your business - Value £600
Personal Access to Carla
Direct support and guidance from the founder of MyBump2Baby Value: £1,800
TOTAL VALUE: £14,184+ annually
YOUR INVESTMENT: £297 annually or £324 paid monthly
YOU SAVE: £13,887
That's a 98% discount on business transformation by working with me this way rather than one-to-one but here is the cool part - you still have access to me.
At £1.55 per day, this costs less than a coffee. But consider the cost of missing opportunities - even one additional client booking covers months of membership.
Online Study Area
Your private learning sanctuary
where all courses and resources
live.
Monthly Coworking Sessions
Join fellow mum entrepreneurs
twice monthly for virtual sessions.
Expert-Led Sessions
Regular sessions with specialists
who understand mum
entrepreneurs.
Personal Support from Carla
in What's App Community
Direct access to the founder for
guidance and mentorship.
"If you are parent who is also running a business - this is for you. Especially if you are struggling for time and you want to study at your own pace. I learnt all about keyword research and optimising my website for SEO and the training was absolutely fantastic. It won't be this price forever so now is the time to jump on"
Cate Hope Sleep Consultant
"Carla is just brilliant! I first met her a few years ago and the support she has given me has been amazing. She’s passionate about supporting businesses and genuinely wants everyone to succeed. Her advice is tailored for mumpreneurs, so it’s really spot on – I’ve dropped the other business coach I was using as Carla’s advice is so much better for my business. It’s also lovely to be part of a friendly group, share ideas, and cheer each other on!"
Rachel Teeling - 𝗧𝗼𝘅𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆 & 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁 𝗖𝗼𝗮𝗰𝗵
"The Digital Marketing Playground is an absolute lifesaver! ⭐
As a busy mum and business owner, I don’t have hours to spend figuring out marketing—but this makes it so easy. The bite-sized strategies mean I can learn and take action in the little moments—nap time, school pick-up, or with a cuppa in hand.
The monthly done-for-you social media content is a total game-changer. Having Canva templates, caption starters, and planning tools ready to go saves me so much time and effort. No more staring at a blank screen wondering what to post!
What I love most is that it actually works. The strategies are tried-and-tested for parent-led businesses, so I know I’m not wasting time on things that don’t get results. Plus, the community is amazing—full of people who get the juggle and are there to support and cheer each other on.
The accountability, coworking sessions, and challenges keep me motivated without adding stress, and the masterclasses and group coaching give me the extra guidance I need.
If you’re a parent running a business and want marketing to feel easier and more doable, The Digital Marketing Playground is 100% worth it. Highly recommend! 💛"
Katy Bolton - Mother Gaia
I’ve been part of Carla Lett’s Playground for about a year now, and it’s been an incredible experience. If you run a business that supports pregnancy, babies, or motherhood, this community is an absolute gem.
One of the biggest challenges of running a business as a mum is finding the right support—people who truly understand the juggle, the passion, and the unique challenges we face. Playground is exactly that: a space where like-minded business owners come together to share ideas, inspire one another, and grow.
I’ve gained so much from being part of this group, from social media strategies to content inspiration and practical business advice. The sense of community is strong, and I’ve made wonderful online friends who just get it. It’s not just about business—it’s about connection, encouragement, and shared success.
And of course, Carla herself is amazing. She’s always ready to help, offering guidance and insights that are both practical and empowering. You can tell she genuinely cares about the success of the businesses in her space, and that makes all the difference.
If you’re a mum in business looking for support, strategy, and sisterhood, Playground is the place to be. Highly recommend it"
- Katy Bolton
Janine Davis - The Pregnancy Emporium
"The whats app and playground groups are filled with the most supportive and uplifting women. Always ready to cheer others on and help if they are stuck.
The playground is filled again with so much information and it's done in a way that's easy to understand and work through. The layout is great, modules are fab to work through, and there is no limit as to how many time you watch things. You can still also gain live support if you need, again another huge plus for me.
I'm so glad I made the decision to switch to Carla's business support systems and her beautiful guidance. She's an amazing woman, business mentor and coach. The best decision I made was moving to her offerings. "
Janine Davis - Women's Health and Rehabilitation Specialist
Laura Hirst - Press Snooze
Since joining the Digital Playground I have joined lots of really helpful Masterclasses with Carla and her guest speakers and taken so much value from the sessions! It includes a Whatsapp support group where I have felt part of a supportive community. Carla and Danny are always on hand and having other people in the whatsapp groups who running their business alongside me has allowed us all to cheer each other on and give each other the nudges we need from time to time x
Laura Hirst - Press Snooze
Caroline - The Glow Up Doula
"I’ve also filled out my May workbook and planned ahead, which has given me so much clarity for creating my content. Thank you for that! Your teachings are incredible, and I truly feel like I can do this even though I may need help– so thank you! I just watched your video on chat to DM, and testing out chat to DM, I'm feeling inspired! Keep shining!"
Sleep Nanny Melanie
"Being part of The Playground has been such a wonderful experience. The support, encouragement, and community Carla has built is truly special. I love being surrounded by like-minded small businesses, all passionate about helping families. It’s amazing to have a space where we can share ideas, ask questions (no matter how small!), and celebrate each other’s wins. Thank you for building such a fantastic community!"
Melanie Hasting - Sleep Consultant
I hear this every single day, and my heart breaks a little each time. Because I know exactly where you are right now.
Posting on social media hoping someone will notice
Offering discounts because you're desperate for bookings
Working twice as hard for half the results
Feeling like you're shouting into the void
How much money have you lost in the last 3 months by not having a steady stream of clients?
What's it costing you emotionally to keep struggling like this?
How much is your time worth when you're working evenings and weekends for pennies?
You'll receive your own login details within 5 minutes of joining. Everything lives in our private members area - courses, resources, community access, and monthly content. It's like having your own business university that you can access 24/7, perfect for busy mums learning around family life.
Every single session is recorded and uploaded to your dashboard within 24 hours. You can watch at 2x speed during your lunch break, listen while folding laundry, or catch up after bedtime. Many of our most successful members have never attended a live call - they just implement what they learn from the replays.
While this isn't a 1:1 program, you get something even better - access to me in our WhatsApp community where I answer questions daily, plus monthly group coaching calls where I can address your specific challenges. You're getting my expertise at a fraction of what private coaching costs.
Absolutely! I designed everything for busy mums, not tech experts. Every training includes step-by-step screenshots, and our community is incredibly supportive. If you can use WhatsApp and Facebook, you can do this. Plus, I explain everything in simple terms - no confusing jargon.
The strategies work for ANY family-focused business - birth workers, baby sleep consultants, children's activities, family photographers, postnatal fitness, feeding specialists, and more. The principles of attracting parents online are the same whether you're helping with sleep, birth, feeding, or family wellbeing.
You can see results with just 2-3 hours per week. Most mums watch one training during their lunch break, implement for an hour in the evening, and engage in the community for 15 minutes daily. It's designed to fit around your family life, not take over it.
Here's the thing - this only works if you implement what you learn. But when you do, results come quickly. Most members see their first new inquiry within 2 weeks. If you're actively implementing and not seeing progress after 30 days, message me directly and we'll figure out what's missing.
Yes, you can cancel with 30 days notice. But here's what usually happens - members join thinking they'll cancel after a few months, then realise they're getting so much value they want to stay forever. The ongoing support and monthly new content becomes invaluable.
No! This is completely different. Instead of overwhelming you with hours of content, each month focuses on ONE key strategy. You implement it, see results, then move to the next. Plus, the WhatsApp community keeps you accountable in the gentlest way possible.
Free groups are full of people asking the same questions with no real answers. Here, you get proven strategies from someone who's actually built a successful family business, plus a curated community of action-takers who are serious about growth. Quality over quantity, always.
Perfect! This is exactly when you need the right foundation. Starting with proven strategies means you won't waste months going in the wrong direction. Many of our most successful members joined before they even had their first client.
Even better! You already understand your market, so implementing these strategies will accelerate your growth faster. Established businesses often see the biggest jumps because they can implement immediately without the learning curve of starting from scratch.
Yes, but not in the overwhelming way most programs do. I teach you how to use Instagram and Facebook strategically to attract parents, not just post pretty pictures. You'll learn what content actually converts parents into clients, not just followers.
Absolutely. When you have a steady stream of inquiries from ideal clients, pricing becomes easier. Confidence comes from knowing exactly how to attract and serve your perfect families. Many members double their prices within 6 months because they're no longer desperate for any client.
This isn't a "buy once and you're on your own" program. You get ongoing support through our WhatsApp community, monthly group calls, new training added regularly, and access to me personally. Think of it as having a business mentor and supportive community for life.
I get it - I built MyBump2Baby while raising my own children. Everything is designed for real mum life. Short, actionable trainings you can watch while your toddler naps. Community support when you need encouragement at 10pm. Strategies that work even when you only have 30 minutes a day.
Show them the numbers: £27/month is less than a family meal out, but it could transform your family's financial future. Many partners become the biggest supporters once they see the results. Sarah's husband was skeptical until she booked £1600 worth of clients in her first month.
Most members see their first new inquiry within 2 weeks of implementing the lead magnet strategy. First new client bookings typically happen within 3-4 weeks. But remember, this is about building a sustainable business, not just quick wins. The real transformation happens over 3-6 months.
While I don't offer refunds (because this is ongoing support, not a one-time purchase), I do offer something better - my personal commitment to your success. If you're implementing and not seeing progress, I'll work with you personally to figure out what's missing.
The strategies work anywhere English-speaking families are looking for support online. We have successful members in Australia, Canada, Ireland, and across the UK. The principles of attracting parents online are universal.
A good business coach costs £200-500+ per session. Here, you get ongoing access to proven strategies, a supportive community, and regular guidance for less than the cost of one coaching session. Plus, everything is specifically tailored for family-focused businesses.
That's exactly when you need this most! Getting the foundations right from the start means you won't have to fix problems later. Many members wish they'd found us sooner because they spent months struggling with things we could have solved in week one.
If you serve families in any capacity - pregnancy, birth, babies, children, or parents - these strategies will work. The core principles of attracting parents online are the same whether you're a doula, sleep consultant, baby massage instructor, or family photographer.
Perfect! The strategies I teach are about serving and helping, not pushing. When you genuinely help parents solve problems, they naturally want to work with you. You'll learn how to attract clients who are already looking for what you offer, making sales conversations feel natural and helpful.
Honestly? That rarely happens when people actually engage with the content and community. But if you join and don't participate, don't implement, and don't engage, then yes, you probably won't see value. This works for people who are ready to take action, not just consume content.
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